Attractions and Accomodations Being centrally located in a most urbanized and inland Metropolis has given Mandaluyong both advantages and disadvantages particularly in the Tourism sector. One disadvantage is the absence of sandy beaches, coral reefs and pristine sea waters that left the city with the view of the Pasig River which, in its present state, is considered more as an eyesore rather than attraction. One has yet to see the outcome of the government’s efforts to rehabilitate and transform the Pasig River and its immediate environs into an area worthy of tourism. Another is the absence of opportunity for outdoor sports and hobbies typical to those in the hinterlands of northern Luzon and other mountainous regions in the country. In addition, being a not-so-old locality which evolved as an effect of the sprawling development of the city of Manila, Mandaluyong has no historical spots to boast for, as for a few landmarks. [Landmarks] [map-parks] On the other hand, Mandaluyong serves as an ideal stop-over place for tourists whose itinerary includes touring Metro Manila and its periphery. Several accommodations are available with ambience, accessibility and affordability highly competitive with those in the cities of Makati, Quezon and Manila. These accommodations, offers daily, weekly, and monthly rates with information readily obtainable through telephone inquiry. While nightlife is not as active as those in Makati, Manila and Quezon City, fine dining is available, making even an overnight stay in Mandaluyong as enjoyable as it is affordable. As of year 2000, tourists stay in the city at an average of 2 nights, with personal expenses (including food and accommodation) averaging from P2000.00 to P5,000.00 a day. [Accomodations] Promotional Efforts Previously, tourism was given low priority as evidenced by the lack of a local Tourism Development Plan and considering the absence of natural features to attract tourists. Today, taking advantage of the rich cultural heritage of the city, local artistic talents , growing interest in sports and availability of facilities, the focus has shifted to developing Mandaluyong as Metro Manila’s center for arts and culture.To attain this target, the city is looking into the possibility of employing media mileage, entering into a “sister city” agreement (wherein both Mandaluyong and its sister city will complement each one’s potential for tourism) and cultural exchange programs, as well as hosting various pro-active affairs, some of which are already being done in the city on special occasions. In addition, historical artifacts and paintings of famous Filipino artists are on display for public view in the government-owned “Kaban ng Hiyas” at the City Hall Compound and in art galleries in SM Megamall in Ortigas Center. In the silver screen industry, Mandaluyong is becoming famous for hosting local and international film festivals as well as a favorite location for premiere showing of blockbuster films both local and foreign. On a closer perspective, the City Hall Complex is now frequent choice of the movies and television industry when doing films and TV series on location.
Target Activities on Arts and Culture
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For more information please contact: Public Affairs and Information Office, Mandaluyong City Hall 534-1662 • 534-2601 loc 25
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